With the online ad business appearing to have collected itself at the bottom of the ravine, all eyes will be on Google's earnings report Thursday to see if it has figured out where the path back to the top starts.

Investors are feeling good about Google in the run-up to Thursday's third-quarter earnings conference call, sending the stock to a 52-week high on Tuesday at $527.46 before it settled back down to $526.11 at the close of trading. Five prominent financial analysts raised their expec...


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